“River Base” pattern kit
Opinionated spacing tokens, two hero variants, and a docs page your PM can edit.
Themes that survive real editorial workflows
We evaluate typography rhythm, pattern libraries, Woo templates, and CLS when hero media is swapped by non-developers.
Business & SaaS
Block
Pricing tables without layout shift
Grid-first patterns, sticky CTAs on mobile, and accessible disclosure for annual vs monthly toggles.
Classic
Agency homepages under 400 KB HTML
Child-theme strategies to strip unused block CSS on marketing pages only.
Patterns
Testimonial carousels + reduced motion
Respecting prefers-reduced-motion while keeping autoplay optional.
Magazine & news
Typography
Scale systems for long reads
Fluid type with sensible min/max clamps — tested on low-DPI displays.
SEO
Pagination vs infinite scroll
When crawl depth wins over engagement metrics for evergreen archives.
Ads
Ad slots that do not fight the grid
Reserved space for async ad JS to avoid cumulative layout shift.
Starter kits we recommend
Checkout-friendly child theme
Minimal CSS on checkout, blockified thank-you page, and email-safe typography.
Editorial grid + series taxonomy
Series landing template with RSS discovery links for podcast companions.